Chipsuri zimtate, campanie noua

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Lay’s a lansat campania de comunicare a noilor sortimente de chipsuri zimtate Lay’s Maxx Deep Ridged, disponibile in trei varietati: sare, paprika si branza cheddar cu ceapa, ambalate in pungi de 65g si 125g.

Sloganul noii campanii ce ii are drept ambasadori pe Puya si Cabral este “Gustul in forma maxxima”. Cei doi sunt de asemenea protagonistii noului spot TV Lay’s.

Campania include si activitati de promovare in-store, OOH, PR si social media.

La realizarea campaniei Lay’s Maxx Deep Ridged au contribuit echipele:

Lay’s Romania: Alina Imbrea – Marketing Director Greater Balkans Snacks, Andrei Dumitrascu – Marketing Activation Manager Snacks, Gabriela Ionescu – Brand Manager Lay’s, Catalina Danila – Junior Brand Manager Lay’s, Alexandra Silav – Junior Brand Manager Lay’s, Ana-Maria Nastase – PR Specialist.

Graffitti BBDO: Cristina Schitco – Senior Account Manager, Ana-Maria Feraru – Junior Account Executive, Vlad Lazar – Creative Director, Eleodor Ghenoiu – Senior Strategic Planner, Liviu Isop – Head of AV.

Kaleidoscope-Proximity: Andrei Comsia – Social Media Manager, Laura Belc – Art Director, Andrei Mihailescu – Senior Copywriter, Stefan Chiritescu – Head of Strategy, Ana Gheorghe – Account Manager, Andreea Strachina – Head of Communication Design.

Golin: Monica Botez – Managing Director, Irina Roncea – Director, Alina Stefan – Manager, Raluca Stoica – Media Associate, Raluca Duta – Chief of The Bridge, Simina Zidaru – Creative Associate.

Jazz: Andreea Ghenoiu – Group Creative Director, Mircea Tara – Copywriter, Octavian Belintan – Senior Art Director, Georgiana Neacsu – Account Manager, Diana Benko – BTL Partner.

OMD: Nicu Ionita – Senior Media Manager, Dana Constantin – Digital Manager, Daniel Andronic – Outdoor Manager, Carmen Privache – Grop Director.

Lay’s face parte din portofoliul PepsiCo, companie care a avut peste 66 miliarde dolari venit net in 2013.

PepsiCo detine si marcile: Frito-Lay, Gatorade, Pepsi-Cola, Quaker si Tropicana.