Card nou, campanie noua

Card nou, campanie noua

Ogilvy&Mather semneaza campania de comunicare pentru promovarea noului card de salariu Piraeus Bank, prima dintr-un demers amplu de rebranding. 

Campania “Adevarata valoare esti tu” este una integrata si include servicii de strategie, ATL, digital, comunicare interna, direct marketing si materiale de promovare in toate sucursalele Piraeus.

De asemenea, a fost creat site-ul www.adevaratavaloareestitu.ro, care prezinta povesti de succes reale ale oamenilor din Romania care au constientizat valoarea lucrurilor care conteaza cu adevarat pentru ei.

Echipa care a lucrat pentru realizarea campaniei

Din partea Piraeus Bank Romania: Alfred Borcan – Marketing Director, Carmen Oprisescu – Marketing Manager, Loredana Antohi – Advertising Coordinator, Raluca Barbu – Social Media Coordinator, Alin Nae – Marketing Officer

Din partea Ogilvy Group Romania: Loredana Caradimu – Strategic Planning Director, Dani Macarie – Creative Director, Corina Bompa – Senior Copywriter, Catalin Popescu – Senior Art Director, Cristian Serban – AV Producer, Lilian Neagu – Production Director, Raluca Marin – Client Service Director, Alina Bolfos – Senior Account Manager si Alina Tomescu – Account Executive

Echipa de digital Ogilvy: Silvia Gradinaru – copywriter, Filip Gonzacenco – Art Director, Alexandra Caciur – Digital Strategist si Stefan Buda – Digital Account Manager.