Cohn & Jansen Creative Network a fost desemnată Agenția Anului la EFFIE 2024

Reading Time: 6 minute

14 agenții au fost premiate la a 21a ediție Effie Awards Romania 2024. În total, 1 Grand Effie, 10 Gold Effie, 20 Silver Effie, și 26 Bronze Effie au fost aplaudate la Gală. Grand Effie a fost acordat campaniei “Wrong Labelling” de Aqua Carpatica Flavours, semnată de Cohn & Jansen Creative Network pentru Valvis Holding.

Agențiile caștigătoare anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, GRF+, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, Propaganda, Publicis Romania, Saatchi & Saatchi & The Geeks, Tribal Worldwide, VML, V8 and Zenith Romania.

Top 3 agenții, cu cel mai mare scor in competiție, sunt Cohn & Jansen Creative Network, urmată de Jam Session Agency și Publicis Romania.
Top 3 clients sunt ING Bank, Valvis Holding and P&G.
Top 3 branduri sunt ING Bank pe locul întâi, urmat de Aqua Carpatica Flavours și Storia.ro.

În baza clasamentului Effie Romania, calculat conform International Effie Index, Clientul Anului este ING Bank, Brand-ul Anului este ING Bank și Agenția Anului este Cohn & Jansen Creative Network.

Gala Effie 2024 a avut loc la The Tent/Clubul Diplomatic si a fost găzduită de Cosmin Seleși.

Comitetul de organizare Effie Awards 2024 a fost compus din: Carmen Miruță – Cheil Centrade, Cătălin Albu – Publicis Romania, Diana Crâșmariu – Cohn&Jansen Creative Network, Elia Cazan – P&G South East Europe, Gabriela Luca – Carrefour Romania, Ioana Cadîr  – Jam Session Agency, Laura Moisă – Blindspot, Laurențiu Semeniuc – Saatchi Creative Hub, Monica Dudău – Storia si OLX Imobiliare, Monica Eftimie – KFC, Pizza Hut, Taco Bell, Oana Năstase – Leo Burnett, Sergiu Mircea – Banca Transilvania și Ștefan Chirițescu – McCann Worldgroup Romania. Comitetul a fost condus de Răzvan Acsente – Chief Marketing Officer, Tazz.

Câștigători EFFIE 2024

GRAND EFFIE

Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX

BEVERAGES – NON -ALCOHOL

GOLD

Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX

BRANDED CONTENT & ENTERTAINMENT

GOLD

Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

BRANDED UTILITY

GOLD

Campaign: Neighbors, Advice and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM

SILVER

Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media

BUSINESS TO BUSINESS

SILVER

Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits

CORPORATE REPUTATION

SILVER

Campaign: Kaufland Dance Talk
Brand: Kaufland & ANSR (Romanian Deaf National Association)
Client: Kaufland Romania
Lead Agency: V8
Contributing Companies: McCann PR Romania, Universal McCann Romania, Linotip, Arsenic Production

Campaign: Looking for experiences, not experience
Brand: McDonald’s
Client: McDonald’s Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania

DATA-DRIVEN

SILVER

Campaign: Neighbors, Advice and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM

DIGITAL COMMERCE

BRONZE

Campaign: Tazz gets cravings
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM

DURABLES

BRONZE

Campaign: Join the Night Land
Brand: Samsung
Client: Samsung Romania
Lead Agency: Cheil Centrade
Contributing Companies: Les Ateliers Nomad, Evsky Drone Show, MSL The Practice

ENGAGED COMMUNITIES

GOLD

Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media

SILVER

Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView

BRONZE

Campaign: The chain of good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, UXProject

EXPERIENTIAL MARKETING 

SILVER

Campaign: Crave Line
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Golin Romania, Universal McCann Romania

BRONZE

Campaign: Regina Maria & Untold – First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP

Campaign: Fainoșag Mindfulness App
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Tonic Advertising, Zenith Media, Front Line Marketing, Griffin Advertising

FINANCIAL SERVICES

GOLD

Campaign: FREE TO BE YOURSELF
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker, GRF+

Campaign: ING – ING Young (On their own account)
Brand: ING Bank
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content

BRONZE

Campaign: Save & Back-Up Your Home
Brand: OMNIASIG
Client: OMNIASIG Vienna Insurance Group
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker

GEN Z MARKETING

GOLD

Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media

SILVER

Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView

Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

Campaign: Looking for experiences, not experience
Brand: McDonald’s
Client: McDonald’s
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania

BRONZE

Campaign: Allout FactZ
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett
Contributing Companies: MSL The Practice, Starcom Romania

MARKETING DISRUPTORS

GOLD

Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX

SILVER

Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania

Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania

BRONZE

Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+

MARKETING INNOVATION

BRONZE

Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania

MEDIA & ENTERTAINMENT

SILVER

Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania

MEDIA INNOVATION

BRONZE

Campaign: Buy a Hospital
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Tazz by eMAG

MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+

BRONZE

Campaign: Regina Maria & Untold: First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP

Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media

Campaign: Regina Maria „Superpowers”
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Mediatique, Bad Habits

OTHER PRODUCTS & SERVICES

SILVER

Campaign: Fly Away from Ambrosia
Brand: Vola
Client: VOLA.ro
Lead Agency: Saatchi & Saatchi + The Geeks

BRONZE

Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits

PACKAGED FOOD

SILVER

Campaign: THE CHEESE PAIRS UP
Brand: Hochland
Client: Hochland
Lead Agency: Leo Burnett
Contributing Companies: Digital Star Marketing, Optimum Media Direction Plan & Buy

PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView

POSITIVE CHANGE SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION

BRONZE

Campaign: The DumpStore
Brand: Samusocial Romania NGO
Client: Samusocial Romania NGO
Lead Agency: Tribal Worldwide Romania
Contributing Companies: Porter Novelli Public Relations, OMD Romania

Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

BRONZE

Campaign: Pampers Preemies – Thank you, doctors
Brand: Pampers
Client: P&G Romania
Lead Agency: GRF+
Contributing Companies: Essence Mediacom

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

GOLD

Campaign: Book Heroes vs. Functional Illiteracy
Brand: Teach for Romania
Client: Teach for Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Essence Mediacom Romania, Multi Media Est

SILVER

Campaign: #CaptiveRadio
Brand: ANAIS
Client: ANAIS Association
Lead Agency: Cheil Centrade
Contributing Companies: KISS FM, MAGIC FM, Httpool by Aleph, Chainsaw Europe Studio

RESTAURANTS

BRONZE

Campaign: Looking for experiences, not experience
Brand: McDonald’s
Client: McDonald’s Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania

Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania

RETAIL

SILVER

Campaign: Kitchen Rebels
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, Cosmin Dragomir

BRONZE

Campaign: DEDEMAN SUPPORTS ROMANIA UNDER CONSTRUCTION
Brand: Dedeman
Client: Dedeman
Lead Agency: McCann Romania
Contributing Companies: Universal McCann Romania

SEASONAL MARKETING

BRONZE

Campaign: Cooking out of love takes time
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency

SUSTAINED SUCCESS

SILVER

  • Campaign: Financial Intelligence
  • Brand: BCR
  • Client: BCR
  • Lead Agency: Cohn & Jansen Creative Network
  • Contributing Companies: Wavemaker, GRF+

BRONZE

Campaign: Leaping to the big leagues
Brand: iCredit
Client: iCredit
Lead Agency: Propaganda
Contributing Companies: Zenith Romania, Cyclops Films, Multi Media Est, Red Carpet Studio

Campaign: When cravings hit, Tazz delivers
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM

TELECOMMUNICATIONS

GOLD

Campaign: Share your Power
Brand: Samsung
Client: Samsung Romania
Lead Agency: Centrade | Cheil
Contributing Companies: Nexus Gaming, Almost Ready, MSL The Practice, STARCOM

TIMELY OPPORTUNITY

BRONZE

Campaign: Bubuiala! Festival at your home
Brand: TOMI
Client: Orkla Foods Romania
Lead Agency: Zenith Romania
Contributing Companies: Griffin Advertising

Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania

Gold Partner: George. Primul banking inteligent.
Partners: Ploom, Kaufland, Coca-Cola, Mastercard, Salesforce, Amigo si Stella Artois.
Creative Partner: Leo Burnett
Technology partner: Ireal.ro
Strategic partners: NielsenIQ

Romanita Oprea

Recent Posts

Utilizatorii plătesc în medie 12 abonamente pentru serviciile online

În medie, utilizatorii plătesc 12 abonamente online, inclusiv Netflix, Spotify și YouTube Premium – cele mai populare servicii din întreaga…

33 de minute ago

Ce cred angajații despre companii. Care sunt cele mai apreciate firme din 2024

JYSK, Phillip Morris, Deichmann, dm drogerie markt și Starbucks sunt cele mai apreciate companii de către propriii angajați, conform “Top…

43 de minute ago

Cegeka: Companiile IT trebuie să schimbe mentalitatea și să atragă parteneriate strategice

Piața IT din România trece printr-o perioadă de transformare, iar modelul tradițional de outsourcing, bazat pe externalizarea resurselor umane, începe…

o oră ago

Danone susține centrele E.G.A.L. care oferă mese calde pentru copiii din zone defavorizate

Danone România s-a alăturat susținerii centrelor de zi E.G.A.L. dezvoltate de Societatea Națională de Cruce Roșie, susținând continuarea activității din…

o oră ago

Libra Internet Bank pregătește Red&Black Friday pe 8 noiembrie. Oferte la credite

Libra Internet Bank a lansat ofertele promoționale pentru Red&Black Friday, campania care va avea loc vineri, 8 noiembrie 2024. Doar…

2 ore ago

Un nou spațiu de coworking în București la Business Garden

Vastint România anunță un nou parteneriat strategic cu grupul IWG, liderul global în segmentul spațiilor de lucru flexibile, care va…

2 ore ago