70 de premii (inculsiv Grand Effie) au fost acordate la Gala de Premiere Effie 2023

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16 agenții au fost premiate la ediția a 20-a a Galei Effie 2023. În total, au fost acordate 1 Grand Effie, 10 Gold Effie, 15 Silver Effie și 44 Bronze Effie. Grand Effie a mers către campania “STUP by Banca Transilvania”, semnată de Leo Burnett + Established.now și dezvoltată pentru Banca Transilvania.

Agențiile câștigătoare de anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, Colorbitor Production, DDB România, Established.now, Jam Session Agency, Leo Burnett România, McCann Bucharest, OMD România, Ogilvy & Mather Advertising, Publicis România, Red Dots, Saatchi Creative Hub, VMLY&R, V8 și Zenith România.

Top 3 agenții care au obținut cel mai mare punctaj din competitie sunt Leo Burnett România, urmată de Publicis România și de McCann și Jam Session Agency (la egalitate de puncte).
Top 3 clienți îi prezintă pe primele poziții pe Banca Transilvania, Hospice Casa Speranței și OLX Online Services.
Top 3 Branduri aduce Banca Transilvania pe prima poziție, urmată de Hospice și de Storia.ro.

Diana Alexa, Managing Director, Leo Burnett România, a declarat:

„Ne onorează premiile din această seară și recunoașterea unui focus continuu pe care îl avem în agenție către creative effectiveness. Ne concentrăm pe un creative effectiveness care să îmbine în mod natural insight-ul strategic & craft-ul execuțional cu technology, content sau data, ceea ce face ca work-ul Leo să fie foarte relevant și ancorat în momentul prezentului.

Acest mod de lucru s-a dovedit benefic pentru business-ul clienților noștri, iar noi am fost cei mai premiați la Effie Romania și printre primele 10 agenții din Europa în Effie Index-ul global din ultimii ani. Trebuie să le mulțumim clienților, alături de care am construit parteneriate extraordinare, pentru încrederea și susținerea pe care o au față de echipa și modul de lucru Leo Burnett. Și mai ales, bine Leo, bravo echipa!”

Conform Romanian Effie Rankings, calculat în baza sistemului internațional Effie Index, Clientul Anului este Banca Transilvania, Brandul Anului este Banca Transilvania, iar Agenția Anului Leo Burnett România.

Agenția Anului la Effie Awards 2023 - Leo Burnett România

Victor Stroe, Associate Director & Chief Strategy Officer, Leo Burnett România, a completat:

„Effie 20 de ani a certificat din nou că Leo Burnett face mereu work temeinic, actual și cu impact în business pentru clienții săi. Ce ne bucură cel mai mult este că luăm premii alături de aproape toți clienții noștri, ceea ce înseamnă expertiză dovedită pe toate categoriile și o întreagă agenție mulțumită.”

Grand Effie a fost acordat lucrarii „Stup by Banca Transilvania”, semnata de Leo Burnett + Established.now pentru Banca Transilvania.

Gala de Premiere Effie 2023 s-a desfășurat live la The Tent/Clubul Diplomatic și a fost moderată de Iulia Ionescu și Cosmin Stan.

Comitetul de Organizare Effie 2023 a fost format din: Catalin Albu – Brand Business Director Publicis Romania, Miruna Baias – Head of Strategy Cheil Centrade, Valentin Suciu – CCO & Co-Founder Jam Session Agency, Corina Bratu – Planning Director Leo Burnett Romania, Diana Crasmariu – General Manager Cohn&Jansen Creative Network, Stefan Chiritescu – Chief Strategy Officer McCann Bucharest, Elena Cazan – Brand Director P&G SEE , Anda Robescu – PR Director Editura Curtea Veche, Loredana Ianus – Sustainability & Communication Director GRF+, Diana Pasoi – Senior Brand Manager Ferrero Romania, Razvan Acsente – CMO Tazz.

CASTIGATORI – EFFIE 2023

GRAND EFFIE 2023

Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film

Branded Content & Entertainment

GOLD

Campaign: Fundraising Reinvented with the 1st Charitable Movie
Brand: HOSPICE
Client: Hospice – Casa Sperantei
Lead Agency: Colorbitor Production
Contributing Companies: Kaufland Romania, Schwarz Grup

SILVER

Campaign: DEAR 15-YEAR OLD ME
Brand: ALWAYS
Client: P&G Romania
Lead Agency: Leo Burnett Bucharest
Contributing Companies: GRF+ , Ketchum, EssenceMediacom

BRONZE

Campaign: Yuki Saaki
Brand: IQads
Client: IQads Romania
Lead Agency: Saatchi Creative Hub
Contributing Companies: Studioset

Campaign: Your place is in the kitchen only when you want it to be.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion, Graffiti PR

Campaign: STRANGER HEATHENS
Brand: Stranger Things
Client: Netflix
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Luca’s Art Film, MSL The Practice, Electric Castle

Campaign: Durex – Speak-Up
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: ZENITH ROMANIA
Contributing Companies: n/a

Branded Utility

SILVER

BRONZE

Campaign: T.R.A.I.
Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice

Campaign: Discoverage
Brand: Vodafone Discoverage
Client: Vodadone Romania
Lead Agency: McCann Bucharest
Contributing Companies: Wavemaker Romania, Oxygen Romania

Campaign: Bookvertising
Brand: Nemira
Client: Nemira Publishing House
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a

Business to Business

SILVER

BRONZE

Campaign: #GATADEBUSINESS
Brand: Raiffeisen Bank
Client: Raiffeisen Bank
Lead Agency: Publicis Romania
Contributing Companies: ZENITH ROMANIA, MSL The Practice

Corporate Reputation

SILVER

Campaign: Poem of Change
Brand: BCR
Client: BCR Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker Romania

BRONZE

Campaign: The Good in the New Generation
Brand: McDonald’s
Client: McDonald’s Romania
Lead Agency: DDB Romania & OMD Romania
Contributing Companies: Tribal Romania

Data-Driven

SILVER

Campaign: T.R.A.I. Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice

BRONZE

Campaign: Be Who You Want To Be
Brand: Spotify
Client: Spotify
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film, Global Records

Durables

GOLD

Campaign: ARCTIC – FORGOTTEN
Brand: ARCTIC
Client: ARCTIC
Lead Agency: McCann Bucharest
Contributing Companies: Spark Foundry Romania, Viral Nation, Oxygen Romania, Zitec

BRONZE

Campaign: AllOut by Samsung
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett Bucharest & Centrade | Cheil Romania
Contributing Companies: MSL The Practice, STARCOM, Established Now, DeMoga Music

E-commerce

GOLD

Campaign: NEW IS FOR NOW. SMART IS FOREVER.
Brand: Flip Romania
Client: Flip Technologies
Lead Agency: Jam Session Agency
Contributing Companies: Difrnt Agency, Conversion, Izi Data

BRONZE

Engaged Communities

SILVER

Campaign: MUSIC SAVES US ALL
Brand: Stranger Things
Client: Netflix Amsterdam
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Luca’s Art, The Practice

Experiential Marketing

BRONZE

Campaign: The Chicken Crave Run
Brand: KFC
Client: US FOOD NETWORK
Lead Agency: McCann Bucharest
Contributing Companies: UM Romania, Golin Romania, MRM Romania

Campaign: LIFEBEATS
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a

Campaign: Grand Job Experience
Brand: Kaufland Romania Client: Kaufland Romania Lead Agency: v8
Contributing Companies: Nexus Gaming

Financial Services

GOLD

Campaign: Better By Hard Work
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film

SILVER

Campaign: Free@ING
Brand: ING
Client: ING BANK N.V. AMSTERDAM
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content

BRONZE

Campaign: Poem of Change
Brand: BCR
Client: BCR Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker Romania

Marketing Disruptors

GOLD

SILVER

Campaign: T.R.A.I.
Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice

Campaign: Bookvertising
Brand: Nemira
Client: Nemira Publishing House
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a

BRONZE

Campaign: TOP 100 Hits
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania & Digitas Romania
Contributing Companies: Havas Media Romania, Funnel Agency, Saga Film, DeMoga Music

Campaign: PIZZA HUT LOVES FAMILIES JUST THEY WAY THEY ARE
Brand: Pizza Hut
Client: American Restaurant System
Lead Agency: Leo Burnett Bucharest
Contributing Companies: UM Romania, Golin Harris Romania

Campaign: NEW IS FOR NOW. SMART IS FOREVER.
Brand: Flip Romania
Client: Flip Technologies
Lead Agency: Jam Session Agency
Contributing Companies: Difrnt Agency, Conversion, Izi Data

Campaign: 22 Epic Nights
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: Leo Burnett, STARCOM, MSL The Practice

Marketing Innovation

GOLD

Campaign: T.R.A.I. Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice

BRONZE
Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film

Media & Entertainment

BRONZE

Campaign: ANA The AI Fortune Teller
Brand: RADAR Festival
Client: One Night Gallery
Lead Agency: Leo Burnett Bucharest
Contributing Companies: Stay Sharp Film

Medical Services & Healthcare Products

SILVER

Campaign: #YouAreStrongerThanYouThink
Brand: Regina Maria
Client: Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Bad Habits, MEDIA-TIQUE, United Media, McCann Health Brain & Heart

Campaign: YOUR BODY IS AMAZING
Brand: Always Discreet
Client: P&G
Lead Agency: Leo Burnett Bucharest
Contributing Companies: EssenceMediaco

BRONZE

Campaign: Durex – Speak-Up
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: ZENITH ROMANIA
Contributing Companies: n/a

New Product or Service – Line Extension

GOLD

Other Products & Services

GOLD

Campaign: Bookvertising
Brand: Nemira
Client: Nemira Publishing House
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a

BRONZE

Campaign: The Strudel’s Stories
Brand: Morarita
Client: Dr. Oetker
Lead Agency: Ogilvy & Mather Advertising
Contributing Companies: EssenceMediacom

Personal Care Products & Services

SILVER

Campaign: DEAR 15-YEAR OLD ME
Brand: ALWAYS
Client: P&G Romania
Lead Agency: Leo Burnett Bucharest
Contributing Companies: GRF+, Ketchum, EssenceMediacom

Positive Change: Social Good – Brands

SILVER

Campaign: URSUS STEPS UP FOR THE BEARS OF ROMANIA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett Bucharest
Contributing Companies: Fundatia Conservation Carpathia, Media Investment

BRONZE

Campaign: eMAG – The class that never gives up
Brand: eMAG
Client: Dante International
Lead Agency: Jam Session Agency
Contributing Companies: Smart Point

Campaign: The Eco Movement
Brand: YOXO
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania

Brand: Pepco
Client: PEPCO
Lead Agency: VMLY&R Romania
Contributing Companies: Fundatia Noi Orizonturi, Teach For Romania, Loops Production

Positive Change: Social Good – Non-Profit

GOLD

BRONZE

Campaign: LIFEBEATS
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a

Campaign: #UnExaminable
Brand: VIF – the Network to Prevent and Tackle Violence against Women
Client: VIF – the Network to Prevent and Tackle Violence against Women
Lead Agency: DDB Romania
Contributing Companies: Porter Novelli Public Relations

Renaissance

BRONZE

Restaurants

SILVER

Campaign: The „Crave” Menu
Brand: KFC
Client: US FOOD NETWORK
Lead Agency: McCann Bucharest
Contributing Companies: UM Romania, Golin Harris Romania, MRM Romania

Retail

SILVER

Campaign: Profi App – Wisdom Swap
Brand: Profi
Client: PROFI ROM FOOD
Lead Agency: Cheil Centrade
Contributing Companies: Chainsaw Europe Studio, Spark Foundry Romania

BRONZE

Campaign: TOP 100 Hits
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania & Digitas Romania
Contributing Companies: Havas Media Romania, Funnel Agency, Saga Film, DeMoga Music

Campaign: MEGAMANIA
Brand: Mega Image
Client: Mega Image
Lead Agency: RED DOTS AGENCY
Contributing Companies: United Media Services, Gherman Design Studio, Strategic Events & Communication

GOLD

BRONZE

Campaign: The ‘Almost-Christmas’ meal
Brand: KFC
Client: US FOOD NETWORK
Lead Agency: McCann Bucharest
Contributing Companies: UM Romania, MRM Romania

Campaign: Inspired holidays in the fastest network
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Initiative Media

Snacks & Desserts

BRONZE

Campaign: Unmask fears
Brand: Kinder
Client: Ferrero Romania
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice, MINDSHARE

Campaign: Generation R
Brand: ROM
Client: Kandia Dulce
Lead Agency: McCann Bucharest
Contributing Companies: MRM Romania, UM Romania

BRONZE

Campaign: Between Medals Brand: Banca Transilvania Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film

Sustained Success

BRONZE

Campaign: Common Sense Black Friday
Brand: Fashion Days
Client: eMag Romania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: n/a

Telecommunications

BRONZE

Campaign: The Eco Movement
Brand: YOXO
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania

Campaign: Infinite Home
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Initiative Romania

Campaign: Discoverage
Brand: Vodafone Discoverage
Client: Vodadone Romania
Lead Agency: McCann Bucharest
Contributing Companies: Wavemaker Romania, Oxygen Romania

Timely Opportunity

BRONZE

Campaign: Awesome Expo – AllOut for digital content
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett
Contributing Companies: MSL The Practice, Starcom, Cheil Centrade, Established Now, DeM

Romanian Effie Awards 2023 este un proiect organizat de IAA Romania si UAPR, prezentat de Kaufland, Coca-Cola, George – Primul banking inteligent, Heineken, Telekom si Mastercard.

Parteneri strategici: NielsenIq
Creative Partner: Publicis Romania
Auditor Oficial al procesului de jurizare: Deloitte
Parteneri Media: PRO TV, IQads, SMARK, Pagina de Media si The Institute

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR). In 2023 Effie Romania a sarbatorit 20 de ani de existenta.