Campanie BCR pentru Contul Curent

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BCR si Cohn&Jansen JWT lanseza o campanie integrata ce anunta Comisioane Zero la Contul Curent. Aceasta continua platforma de comunicare lansata de Cohn&Jansen JWT pentru BCR, in 2015 – „O viata agitata devine o viata bogata cu BCR”.

Noua campanie este dezvoltata in executii de TV, digital, outdoor, BTL si in-store. In TV, outdoor si retail, campania sustine micile bucurii in detrimentul comisioanelor, iar in online si BTL, merge mai aplicat si demonstreaza ideea frumos si simplu.

Aplicatia Catalogul Gesturilor Frumoase exemplifica cum legatura dintre online (aplicatia se acceseaza in pagina de Facebook BCR) si viata reala (off-line/ BTL) se aplica si in cazul produselor financiare: beneficiile se traduc in bucurii simple, firesti, dar, totodata, esentiale pentru cei dragi.

Echipele care au participat la realizarea campaniei sunt formate din:

Echipa BCR: Anca Rarau (Executive Director Marketing Division), Georgiana Oltenescu (Head of Brand Bulinding), Anca Luca (Senior Marketing Officer), Alina Petcu (Marketing & Media Developer Coordinator), Luiza Briscaru (Marketing Officer), Madalina Cazamir (Senior Digital Officer), Cristi Pirvu (Specialist Online Media), Cornelia Plesoianu (Head of BTL Department), Adrian Saveanu (Project Manager BTL); Diana Meghesan (BTL Officer).

Echipa Cohn & Jansen JWT: Andrei Cohn (Creative Director & Managing Partner); Alex Negoescu (Creative Director), Felicia Stoica (Senior Copywriter); Bogdan Petcu (Art Director); Alexandra Popa (Junior Copywriter); Diana Caracota (Strategic Planner), Monica Radulescu (Head of Digital & Strategic Planner); Miriam Ivanescu (Account Director); Arina Stoenica (Account Director); Ruxandra Popescu (Account Manager); Oana McGinley, (Senior Account Executive), Cristian Dobre (BTL&Production Manager), Ilinca Dumitrescu (AV Producer), Gabriela Gheorghe (DTP), Virgil Ghelmeci (DTP).

Echipa Atelieru.ro: Robert Capraru (Webdev); Mihaela Budescu (Social Media Executive).